Director of Product Marketing

Company: Prometheus Group
Location: Raleigh
Posted on: November 6, 2024

Job Description:

Current job opportunities are posted here as they become available.Prometheus Group is a team of self-starters centered on being resourceful, accountable, and results-focused. Career progress is based on merit and not years of service or attaining certifications. Our drive and dedication to creating great products for our global customers are at the heart of all we do! In joining Prometheus, you will become a part of the largest global provider of comprehensive enterprise asset management (EAM) software solutions that support the management life cycle for equipment maintenance and operations.Director of Product MarketingPrometheus Group is seeking a dynamic Director of Product Marketing to join our Marketing organization. This role is pivotal in developing and executing go-to-market strategies, creating impactful sales enablement materials, and driving successful product launches. The ideal candidate will be a masterful communicator with a knack for crafting compelling messaging and positioning. They will be responsible for planning, implementing, and managing our overall product and services product marketing strategy. This leadership position requires the unique ability to create and build the function within the organization while at the same time meeting current requirements of the team.You will lead a team of product marketing managers that create and execute innovative go-to-market content and positioning that establishes Prometheus Group's thought leadership and product market fit tailored to multiple industry verticals and solution segments. The role will serve as the champion for the overall strategic positioning of the company and its enterprise asset management portfolio and be the key driver of launching new product introductions into market.Our USA-based Marketing team is fully on-site in our North Hills, Raleigh office. We thrive in a highly collaborative environment along with our peer teams.Job Responsibilities:

• Build a winning team while making an impact: Recruit, develop, and inspire a team of experts in our markets, our products, our customers, and our competition. But we can't wait; it is important to progress the mission as soon as on board, and we pride ourselves on being hands-on builders.
• Know the Customer: Own the ICP (Ideal Customer Profile): Enable a data-driven approach to targeting our marketing and sales efforts to the right market segment with the right messaging and offers.
• Market impact: Lead the development of go-to-market plans for new product launches and customer expansion including market sizing, messaging, and collaboration with demand generation to drive early adoption and market our compelling differentiation.
• Insights into action: Curate third-party sources and conduct market research to identify customer needs, market trends, and competitive insights to inform product marketing strategies and content. Leverage to evolve product strategy and identify, segment, and size market opportunities and threats.
• Messaging & Positioning: Develop compelling, differentiated product messaging that resonates with Prometheus Group's target audiences. It is important to craft role-based and industry-based value propositions that align with customer pain points with ROI value-based content that is often from our customer advocates themselves.
• Core Content Excellence: This team will become subject matter experts of impactful content with compelling storylines, including both corporate and product website content, collateral - specifically our presentation decks, demos, webinars, and blog posts, to support marketing campaigns and sales engagement efforts.
• Performance Metrics: Set, monitor, and achieve key performance indicators (KPIs) of the role's domain to take measures to ensure growth. Conduct usage analysis, win-loss analysis, and product market acceptance evaluation to tune positioning and share insights with Product Management and Development completing a closed loop.
• Cross-Functional Collaboration: Work closely with cross-functional teams including our sales, customer success, demand generation, and product management to align on messaging, positioning, and goals.
• Team to win: In collaboration with Product Management and Sales Engineers, provide Business Development and Sales teams with the tools, training, and materials they need to effectively sell our products and achieve revenue targets.
• Industry influence: Lead engagement with Industry Analysts to best position Prometheus Group within the industry.
• Build out and own our User Group Program in collaboration with Product Management.Experience
  • (7+) years of increasing experience in Product Marketing, and/or product roles successfully establishing market position and leadership of the organization's offering portfolio.
  • (4+) years leading product marketing function or product management in the software industry. Experience working within the enterprise asset management segment is a plus, as is experience in launching AI-driven innovation into the market.
  • Proven experience leading marketing teams with a demonstrated record for launching new products and services to the market.
  • Experience working with direct, partner, and channel marketing and sales leaders to deliver business outcomes.
  • Must be highly driven with a passion for developing teams that deliver and help the organization win in strategic markets. Demonstrated ability to gather/synthesize market information and customer research to drive business planning and strategy.
  • Must have excellent written and verbal communication skills and the ability to coach others.
  • Strong collaboration & negotiation skills, showing the ability to influence without ownership, gaining support and trust across the organization to achieve agreed-upon business outcomes. Experience working with cross-functional teams, including product management, demand generation, sales, and technology teams required.
  • Ability to work within a high-growth, fast-paced culture.
  • Bachelor's degree in marketing, business, computer science, or a related discipline. MBA preferred, not required.Benefits OverviewWe offer an attractive benefits program to meet the diverse needs of our teammates:
    • Employee base HSA plan, dental, life, and short-term disability coverage 100% paid for by Prometheus Group.
    • HSA & FSA plan options.
    • Retirement Savings with Generous Company Match & Immediate Vesting.
    • Gym membership to O2 Fitness.
    • Casual dress attire.
    • Half-Day Fridays.
    • Generous Paid Time Off.
    • Company Outings, Trips & Activities.Prometheus Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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