Director, Digital Marketing & Technology

Company: Grifols
Location: Durham
Posted on: April 14, 2025

Job Description:

Director, Digital Marketing & Technology at Grifols summary: The Director of Digital Marketing & Technology at Grifols leads the digital transformation efforts aimed at enhancing customer engagement and business growth in the healthcare sector. This role includes overseeing digital marketing strategies, managing a team of specialists, and ensuring the integration of digital initiatives within the broader organizational strategy. The ideal candidate should possess extensive experience in digital marketing and innovation, along with strong leadership skills to drive a digital-first culture. Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions. This role will be based at our corporate office in RTP, NC or our office in Boca Raton, FL, offering a flexible hybrid work schedule. - The Head of Digital Marketing and Technology will lead the digital transformation efforts at Grifols Plasma. This role involves overseeing the development and execution of digital strategies that align with business goals, enhance customer engagement, and drive growth. The ideal candidate will be a forward-thinking leader with a passion for innovation and a proven track record in digital marketing and technology. -

• Oversee all digital touchpoints across channels, including CRM, social media, web/app, ensuring coherence and impact.
• Manage digital marketing campaigns (SEO, SEM, social media, email marketing, content marketing) to increase brand visibility, engagement, and conversion.
• Understand and enhance business metrics through the attribution model.
• Manage third-party providers and agencies.
• Lead a team of digital specialists, fostering a collaborative and results-driven environment.
• Collaborate with internal teams to integrate digital marketing efforts into the broader organizational strategy.
• Create and maintain strong relationships with external partners and vendors.
• Report to senior management on digital performance, KPIs, and the impact of digital initiatives on business growth.
• Lead the creation of engaging, data-driven content to enhance the digital presence and support customer engagement.
• Ensure all digital initiatives enhance the donor journey, improving satisfaction and retention through personalized experiences.
• Drive continuous improvement in digital tools to meet business requirements and scale as the company grows.
• Collaborate with IT and development teams to ensure seamless integration and operation of digital systems.
• Stay up-to-date with digital innovations such as AI/ML to improve donor insights and experiences.
• Lead digital innovation initiatives to implement cutting-edge technologies and platforms.
• Develop and nurture a high-performing digital team through coaching, training, and professional development.
• Drive cultural change within the organization, fostering a digital-first mindset.
• Oversee digital risk management, ensuring data privacy, cybersecurity compliance, and reputation management - - Knowledge, Skills & Abilities
  • Analytical Skills : Advanced data management, execution, and conclusion of analysis.
  • Critical Thinking : Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions.
  • Results Delivery : Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions.
  • Influence and Negotiation : Uses persuasion skills to influence others' decisions with confidence and firmness.
  • Leadership : Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting.
  • Teamwork : Collaborates with others, forms part of a group, and works across areas prioritizing collective interests over personal ones.
  • Effective Communication: Actively listens, asks the right questions to move goals forward, and expresses ideas clearly and concisely.
  • Dynamism and Energy : Works hard in changing situations with diverse stakeholders, maintaining productivity.
  • Adaptability and Flexibility : Recognizes and is open to constantly changing circumstances, adjusts behavior when necessary.
  • Learning and Continuous Improvement : Focuses on developing personal and professional knowledge, skills, and abilities to grow and improve continually. - - Education & Experience
    • Required : Bachelor's degree in Business Administration, Economics, Digital Marketing, Engineering, or a related field.
    • Preferred : Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third-party provider
    • 10 years of experience in Digital Transformation & Innovation, ideally in both marketing and business. Experience in managing paid media campaigns, interdisciplinary teams, and familiarity with analytics tools (e.g., Google Analytics, Salesforce). Previous experience in customer experience platforms and donor loyalty programs. - We offer benefits including medical, PTO, up to 5% 401K match, and tuition reimbursement. We are committed to offering our employees opportunities for professional growth and career progression. Even though we are a global healthcare company with employees in 30 countries, Grifols prides itself on its family-like culture. Our company has more than tripled its workforce in the last 10 years - we're growing, and you can grow with us! -#biomatusa #app #LI-KS1 #LI-Hybrid - Third Party Agency and Recruiter Notice: Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate. - Grifols provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other characteristic or status protected by law. We will consider for employment all qualified Applicants in a manner consistent with the requirements of applicable state and local laws - Location: - NORTH AMERICA : USA : NC-RTP
      NORTH AMERICA : USA : FL-Boca Raton : USHOME - Home Address - - - Keywords: Digital Marketing, Healthcare, Customer Engagement, Digital Transformation, Leadership, SEO, Content Marketing, Marketing Strategy, Analytics, Innovation

Keywords: Grifols, Raleigh , Director, Digital Marketing & Technology, IT / Software / Systems , Durham, North Carolina