Brand Manager

Company: Butterball
Location: Garner
Posted on: February 19, 2025

Job Description:

Butterball, LLC, one of America's most iconic brands, helps consumers celebrate Thanksgiving and every day in between. Located in the thriving Raleigh-Durham, North Carolina area, our goal is to provide a diverse array of career opportunities and paths which include our farms, processing facilities and support offices.
We are the largest producer of turkey products in the U.S., and we make a lot more than Thanksgiving turkeys. Our company's measurable growth is in no small part due to our team members in North Carolina, Arkansas, Illinois, and Missouri, who each have a seat at the table to contribute to our success
Job Summary -Develops, recommends, and executes core business strategies to foster growth for the organization and Farm to Family brands. Manages marketing mix elements, refines product offerings, identifies sales opportunities, and creates data-informed selling stories. Oversees and guides multiple project teams, requiring strong collaboration with cross-functional partners. Additionally, this position is crucial in ensuring consistent brand messaging and positioning across all marketing channels, utilizing expertise in brand management, consumer behavior, and market trends. -Key Responsibilities -Formulates and executes annual marketing plans for the company and Farm to Family brands, ensuring alignment with the organization's goals to maximize profitability and brand growth.Oversees the design and quality of assigned products to consistently meet brand standards and fulfill the brand promise.Evaluates syndicated data monthly to anticipate trends, assess strategic implications, and guide new product development.Guides collaboration with R&D and cross-functional teams for line extensions and continuous product improvement.Directs category management efforts in collaboration with other marketing teams to identify opportunities and assess threats, reinforcing the company's position as a leader in the protein industry.Establishes strategic direction through briefs for media planning, custom research, public relations (PR), packaging, and promotions within the fresh raw turkey segment, ensuring alignment with overall brand positioning.Partners closely to ensure category consumer communications are both effective and aligned with target audience needs, while also supporting broader Masterbrand strategies.Assesses creative concepts and media plans against strategic briefs, overseeing their execution to ensure alignment with brand goals.Fosters strong relationships with business leaders and sales teams by preparing impactful sales presentations, participating in sales calls, and facilitating open communication for effective problem-solving.Collaborates cross-functionally to review sales and financial data, identifying customer issues and opportunities while monitoring overall business health.Assists with defining and overseeing the development of private label opportunities, guiding all private label initiatives.Manages A&P (advertising & promotion) budget, maximizing short term and long-term business growth with strategic investments. -Minimum Qualifications (Educations & Experience) - -Bachelor's degree in related field or equivalent (i.e., Business, Marketing, etc.)5+ years of relevant experience or the knowledge, skills, and abilities to succeed in the role -Butterball Core Competencies -Caring about people, valuing contributions, and empowering to succeed is the Butterball Way. We recognize the value that different perspectives and cultures bring to Butterball and seek to create an environment where everyone can thrive. Everyone has a seat at the table and is expected to embody our core competencies:Safety First: We put safety first. The health, safety, and well-being of our people, products, and turkeys is everyone's responsibility and everyone's jobs.Integrity: We trust each other to do the right thing. We act with integrity and gain the confidence and trust of others through honesty, respect, and authenticity.Stewardship: We take care of what matters. We are accountable to our commitments and take responsibility for the well-being of our teams, our quality, our customers, our business, our brand, and our communities. We are always answerable for our actions and those we lead.Enthusiastic Attitudes: We create a climate where everyone feels they belong and can be engaged, every day. Where our people are enthusiastic and motivated to do their best and work together to make great things happen.Continuous Improvement: We are committed to continuous improvement. We challenge ourselves and our company to constantly learn, develop, grow, improve, and innovate. -Essential Knowledge, Skills, and Abilities -Expertise in digital marketing and social media strategyExperienced with product development, go-to-market strategies, category management, and brand management best practicesExcellent written & verbal communication, presentation, and interpersonal skills with the ability to create presentations that effectively communicate strategic goalsHighly skilled at creative problem-solving and strategic thinking with the ability to promote initiatives with the company's growth goals and brand equitySkilled in profit and loss (P&L) analysis and management, as well as managing consumer budgets to maximize returnsProven ability to synthesize diverse information to draw relevant conclusions and make actionable recommendationsWell-versed in evaluating data, deriving insights, and making data-informed recommendationsVersatile in designing and managing consumer research projects with solid understand of research methodologiesDemonstrated ability to effectively advocate for new initiatives, secure the necessary buy-ins, and gain full organizational supportDemonstrated project management skills with the proven ability to own and guide cross-functional project teamsSkilled in evaluating creative concepts and executing based on creativity, strategic alignment, and consumer impactProficient with Microsoft Suite (Word, Excel, PowerPoint, Teams, Outlook, SharePoint, etc.), Power BI, and content management systems -Preferred Knowledge, Skills, and Abilities -Advanced degree such as MBAExperience using CircanaExperience in industries such as Manufacturing, Food Manufacturing, or Retail -Physical Demands -While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, keyboard, and occasionally lift up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception, color vision and the ability to adjust focus. -Working Conditions -Work is performed in a climate-controlled office environment.The noise level of the environment is usually moderate.Required travel up to 25% of the time.
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of what is required of personnel so classified. Furthermore, they do not imply or establish a contract for employment and are subject to change at the discretion of the employer.
Butterball, LLC is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.

This position is deemed Safety Sensitive for purposes of Butterball's Drug/Alcohol Screening & Testing Policy. Details will be provided to individuals who receive a conditional job offer, or upon request.

Keywords: Butterball, Raleigh , Brand Manager, Executive , Garner, North Carolina